As a coach, you want to grow your online presence and attract more clients. You may have invested a lot of time and money into creating a website that showcases your expertise, services, and testimonials. But is that enough to get people to take action and book a session with you?
The truth is, having a website alone may not be enough to stand out in a crowded digital space and convert visitors into paying clients. You may face some challenges, such as:
Building and maintaining a website takes time and resources, which could be spent on actually coaching.
• It can be hard to create a website that resonates with your ideal clients and drives them to book a session.
• You may need to spend more money on digital marketing, web developer and SEO to drive traffic to your website.
• You may not see tangible results from your website, which can be frustrating and demoralizing.
So, what can you do to overcome these challenges and grow your coaching business online?
The answer is simple: Use a conversion-focused landing page instead of a website.
In this blog post, we will explore the difference between a landing page and a website, and why you should use a landing page to grow your coaching business. We will also show you how Delenta can help you create and launch a stunning landing page that converts visitors into clients.
A landing page is a standalone web page that is designed to prompt leads / clients to take a specific action, such as signing up for a package, booking a discovery call or simply learning all about you from one page. Did you know with Delenta you can bring your own custom domain, allowing you to establish a stronger brand presence, enhance your professional image, and make it easier for your clients to find you.
A website, on the other hand, is a set of interconnected pages that provide information about your business, products, or services. A website has multiple pages, sections, and functions, such as an about page, a contact page, a blog page, a search bar, and so on. A website has a navigation menu that allows users to explore different aspects of your business. A website has multiple goals and purposes, such as to educate, inform, entertain, or provide utility.
A landing page is more effective than a website for your coaching business because it:
• Increases your conversion rate : A landing page eliminates distractions and focuses on one specific offer or goal, making it easier for users to take action. A website, on the other hand, may confuse or overwhelm users with too much information or options, making them lose interest or leave.
According to a study by Unbounce, the average conversion rate for landing pages across industries is 9.7%, while the average conversion rate for websites is only 2.35%
• Attracts and retains more clients: A landing page allows you to target a specific audience segment, niche, or problem, and offer them a tailored and relevant solution. A website, on the other hand, may appeal to a broader and more general audience, and offer them a generic and vague solution. By using a landing page, you can create a more personalized and engaging experience for your potential clients, and increase their trust and loyalty.
• Enhances your coaching effectiveness and impact: A landing page allows you to showcase your unique value proposition, expertise, and testimonials, and demonstrate how you can help your potential clients achieve their desired outcomes and transformations. A website, on the other hand, may only provide a brief and superficial overview of your coaching services, and fail to convey your benefits and results. By using a landing page, you can create a more compelling and convincing case for your coaching services, and motivate your potential clients to take action.
Delenta is an online platform that enables you to create, deliver, and sell your coaching services online. One of the popular features that Delenta offers is the ability to create a landing page for your coaching business. You can use the landing page builder tool to create a stunning and conversion-focused landing page that showcases your coaching offer, product, or service.
• Customize and make your landing page look the way you want with your own images, videos, colors, fonts, and content. You can also add your own branding themes, custom domain, bio, certifications, testimonials, and videos and more.
• Create and sell your coaching products and services, such as sessions, courses, bundles, memberships, and events.
• Manage your bookings and payments with an integrated calendar, invoicing, and payment system.Add an intake form to your booking calendar so you can learn more about your leads before your discovery calls.
• Deliver your coaching sessions and courses with a built-in video conferencing ( Zoom, googlemeet, Teams) messaging, and file sharing tool.
• Track and measure your coaching performance with analytics, feedback, and reports.
• Publish and promote your landing page with a unique URL, with your custom domain, and integrate it with email marketing, social media marketing, or paid advertising.
Delenta landing page is a powerful way to grow your coaching business and serve your clients better. By offering a landing page instead of a website, you can increase your conversion rate, attract and retain more clients, and enhance your coaching effectiveness and impact. You can also create more value and convenience for your clients, and help them achieve their desired outcomes and transformations.
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