Finding and attracting new coaching clients is a common concern for many coaches. Not only do coaches want to bring in more clients but coaches want to ensure they are gaining the attention from the right clients and are attracting those who will benefit most from their services and are the right fit.
As a coach, you may find that figuring out how to market your business and bring in more clients is another task on your potentially long to-do list. This may also be overwhelming for those who aren’t particularly tech-savvy or even an expert in sales and digital marketing.
What can you do to attract new coaching clients?
Know your audience
The first and most important step to attracting clients is knowing who your audience is. Knowing your audience includes many factors such as identifying your niche, identifying your ideal clients and where to find them both online and offline. Knowing your audience also involves understanding their interests, the best ways to communicate with them, the problems they experience and how you can provide solutions and add value to their lives.
Provide value
Another way to attract leads is through content marketing. With content marketing, you’ll be communicating with your customers and prospects and stimulating interest in your services without coming across explicitly selling and promoting. Of course, you want to market and sell your services to grow your business but with content marketing, you can stand out and begin building relationships with potential new coaching clients as you provide them with valuable and relevant material that resonates with them and is targeted to the problems they face. You’ll also be able to position yourself as a specialist in your niche and expertise, which can help present you as trustworthy and reputable.
Be Authentic
Attracting clients doesn’t have to be overly complicated. You can attract new coaching clients by being yourself. Be personable and tell your story, your accomplishments, lessons learnt. Share your journey and let them get to know you. This will help you be seen as relatable and can appeal to your potential clients. It is also a great way for people to see your personality.
Testimonials
Sharing testimonials can help you attract new coaching clients and is probably one of the best and easiest ways to help you with marketing as results speak for themselves. Coaching is ultimately about helping clients transform and deliver results. Share testimonials of your clients experience with you and their achievements. Your past clients’ transformations are credible evidence of your work and can help communicate why potential clients should work with you.
Delenta can help you with attracting leads along with managing your new coaching clients effortlessly.
With Delenta you can create a professional-looking landing page using a simple edit and update template, eliminating the need for a costly and time-consuming website. Your landing page will be the go-to place for your potential clients to find out more about you, your services and even purchase coaching packages. Present your niche and personal experience through your landing page to showcase your skills and expertise. You can also easily share your Delenta profile online so that your ideal clients can find you.
Delenta’s Calendar feature allows coaches to set their availability and create appointments.
When leads come across your Delenta profile, they can view your availability and easily book a discovery call. Delenta will make a record of your leads and their booking requests.
Managing new coaching clients is straightforward, as you can create records of your clients and prospects and view all your contacts in one place.
To learn more about Delenta and our features visit our website https://www.delenta.com/
